Finding the Right Guest Blogger — Checking their Blogging Background First

For a blogger looking to make some profit from their site, it all comes down to traffic. Of course you want to create a blog that provides quality material and is interesting to you and your audience, but the long-term goal for many of us is to gain a profit from our blogs. Guest blogging is a wonderful way to gain more momentum online with your blog. By inviting guest bloggers to write on your site, you can bring enticing new voices and material to your blog and you open up networking possibilities between yourself and that blogger. By sharing blog platforms, you can also share followers. But, like anything, inviting guest bloggers comes with its issues and drawbacks. You want to be sure that you are getting the best content possible for your blog. Before inviting any old individual to write a guest post for your blog, follow these mini-background check tips to find the write guest blogger for your site.

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1. Why Guest Posting Is Good For SEO

Look Up Examples

When you open up your blog to guest post writers, you're likely to get a lot requests from all sorts of different writers. Oftentimes these requests can be spammy (some are) and many of them are marketing tactics, but that doesn't mean they can't produce quality content for you. Just be sure to look through the sample articles they provide. Read through some of their writing, search their name for other articles, and try to get a feel for their voice. Even if someone can provide content for your site that fits topic-wise, doesn't mean than their voice, style, and tone will be a good fit.

Check Social Media

Social media is an important aspect of guest posting and guest blogging. Obviously, part of the reason you are inviting outside bloggers to write for your site is so that they can share their article and your blog with their social media connections. When you get a guest blogging request, check out their social media activity. Do they actively post their articles on Facebook and Twitter? This can be one of the best ways to gain a wider audience online, so it's important that they are already active on social media.

Ask for a Pitch

The last step to checking a guest bloggers background before inviting them to write for you is getting an idea of what they want to write. You can choose to pitch an idea to them and see if they want to write on your topic, but sometimes it can be best to see what they are interested in writing. This pitch can give you a solid idea of how often they read your blog and how much they understand your goals and audience. Don't rule them out immediately, if their pitch doesn't quite hit the mark. Try providing them with a few categories they could write on. Guest blogging is a wonderful way to get some new perspectives on things represented on your blog. Allow a new voice to share something with you and your readers.